WWF - Keep HAZE OUT

Singapore and Malaysia had their worst haze problem last year and PSI reading for air pollution reaches 400 PSI. Work and schools are disrupted. Tourism industry suffered badly during those weeks. The haze pollution was caused by crop burning activities of palm oil plantations on the island of Sumatra. This is an act of unsustainable farming due to the huge demand for palm oil by manufacturing merchants.

Continuing the chase on the digital platform to maintain the surprise element to channel traffic to a platform of information. And digital platform can lead the audience to fulfill the call-to-action and publicized on individual’s social media walls.